Approximately 100k apps are added to Google Play every month but only 0.1% manage to achieve commercial success within one year. Companies work hard and spend a lot of money and time developing their app. So why do their products fail in spite of all their efforts?
Platinum Software Development has gained broad experience in the development of various apps for your businesses. We have already launched several viable projects and know exactly what a winning application is. It usually consists of efficient stages and best practices from the start to the completion date.
We have prepared several tips for improving your app development process, which is a set of steps taken to create an application for different devices. These steps include coding, testing, deployment, advertising and launch. If you want to make your project a winner, follow these tips during the course of your app’s development.
Here are our 8 tips for boosting your app development process:
1. Determine project requirements in full detail
It is very important to discuss every detail of the project before starting any work on your app. You should determine the budget, timeline and type of your future app. The more information you provide, the better result you’ll see. At this stage, you could wake up in a cold sweat thinking that you’ve missed something crucial and yet be unafraid that everything is lost, since you still have time to fix deficiencies. Nevertheless, you should be aware that significant changes will cost a lot of time and money. A client and a developer should cooperate with each other to solve all the issues in a timely fashion.
2. Prepare and sign a non-disclosure agreement
We strongly recommend that you draw up and sign a non-disclosure agreement so that you can be sure of third parties never being able to take or use either your idea or your data. The agreement should include: project requirements methods of communication and file sharing, milestones and other key details. There are three types of non-disclosure agreements that developers and customers can mutually consent to and sign among themselves:
- Unilateral non-disclosure agreement
This is usually signed between two parties. One party discloses information to a second party who receives it but has no right to reveal it to anyone else.
- Bilateral non-disclosure agreement
Both parties sign this non-disclosure agreement stating that neither will reveal the information to the public.
- Multilateral non-disclosure agreement
This agreement is signed between three or more parties. According to this non-disclosure agreement, no party can disclose the content of the data they have agreed to share among themselves.
Signing the non-disclosure agreement will protect your confidential information and your interests, in case of any disputes or legal proceedings.
3. Use a wireframe
A wireframe is a technical document that describes your future app. Simply put, it’s a detailed representation of the design, in which all the essential elements of the final product are provided using blocks and links. Wireframing is used to capture the idea, allowing you to rearrange or refine your strategies in order to make the development process easier and smoother. Let a wireframing tool explore your thought process, utility and navigation of the app with the benefits of simplicity. Wireframing bridges the gap between your raw, initial ideas and the finished product, before the coding process starts.
4. Use effective instruments to create the best UI/UX design
Do you want to make your app attractive and convenient to users? Then you should work thoroughly with user interface professionals that apply effective, special instruments. For example, at Platinum Software Development, several highly-experienced designers work on user interface. All of them utilize Figma, a cross-platform online service for interface designers and web developers that offers two key features: access to the mock-up from the browser window and an opportunity to work on the documents jointly. Figma makes the app development process more effective, without sacrificing speed.
With instruments like Figma, designers can easily reproduce your ideas on UX/UI design such as the app color, functionality, appearance of screens, icons, sign up forms, home page and login areas. It’s good to think over the features and benefits that will encourage customers to choose your app.
5. Carry out combined quality assurance tests
In spite of the fact that you may find and fix problems during the development process, there is still a chance that you might have missed something. That’s why we strongly recommend that you test your app thoroughly. Use both manual and automated testing methods to make sure that your app is of the highest quality. Manual testing allows developers to find any bugs before the testing is automated (for example, a number of regression tests). The deeper the development process, the less money you’ll need to spend on fixing errors. So, testing should be in sync with development.
6. Don’t neglect low-cost strategies when promoting your app
When everything is OK with your app, you are ready to launch. You have already spent money and effort on developing your app, however, releasing requires expenses, too. If you still have enough funds, you can invest in advertising and marketing. However, don’t ignore the low-cost strategies, such as building your audience through social media. Tell the public about your cool and promising app. Create a landing page and collect visitors’ email addresses for conducting an email marketing campaign – make your app popular! This measure will help you to build a community and attract adopters before the release, without needing to spend heaps of money.
7. Remember SEO when publishing the app in Google Play or Apple Store
Are you adding your app to Google Play or Apple Store? Then think about the title, description and any screenshots of the interface, as well as your keywords. People should easily find your app in the store. SEO is a powerful tool, by the way. If you don’t know how to use it, just ask us – we know exactly how these stores work and are aware of their publishing policies and regulations.
8. Collect feedback and launch loyalty programs from the very beginning
You need to gather user feedback for releasing app updates. To keep people interested in your product, you should add new features and functionalities. Your task is now to focus on post-production development. Apart from that, develop and launch loyalty programs to grow your community. The Platinum team successfully created the bounty platform when it was working on the QDAO project. This solution allowed the company to create a ‘buzz’ around the platform and attract new participants.
We hope you’ll find these tips useful and that they’ll help you to create the best app in the market.Learn more about the company’s expertise at our website and join us on Twitter, Facebook, Medium and Telegram.